The fun theory

Although a bit off-topic, look at this movie ‘making stair fun’  at Youtube. A good initiative with social media tools used of Volkswagen. Making something fun changes people behaviour.

According to different marketeers VW has a top social media campaign. The fun theory is used and proofen in different aspects in life. This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Maybe for us; how can we put more fun in writing the kind of  ‘obligated’ blogs assignments? Any ideas? Maybe a contest or anything like that?


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